It appears that Google is adopting a more assertive approach in combating the use of ad blockers on its popular video hosting platform, YouTube.
In recent developments, it has come to light that last month, users who did not subscribe to the paid service began receiving notifications regarding the prohibition of various ad-blockers on YouTube.
However, a new wave of alerts has now started reaching users. YouTube has announced that the video player will be disabled after three warnings. In this predicament, users are presented with two options: either disable the ad-blocker and continue viewing videos alongside ads, or opt to subscribe to the platform.
Reports from Reddit users suggest similar messages have been received, indicating that this new measure is currently being tested with a limited number of users.
It seems that Google is taking a more proactive stance to address the challenges posed by ad-blockers on YouTube. By implementing stricter measures, the company aims to ensure a sustainable ad-supported model for the platform, encouraging users to either disable ad-blockers or choose a subscription-based approach to access content. This strategy emphasizes the importance of maintaining a balance between user experience and revenue generation on one of the world's most popular video hosting sites.