Coca-Cola, the global beverage giant, has embraced the power of artificial intelligence (AI) in creating a limited-edition soda named Y3000. This unique drink boasts a "futuristic flavor" born from a blend of customer insights and AI assistance.
In a statement, Coca-Cola invited consumers worldwide to share their visions of the future, encompassing emotions, aspirations, colors, and flavors. By merging this diverse array of perspectives with insights derived from AI, Coca-Cola claims to have forged the distinct taste of Y3000.
Oana Vlad, a company executive, expressed their aspiration for Coca-Cola to remain a timeless and refreshing beverage, even in the year 3000. The endeavor was a fusion of human intelligence and AI, crafting an optimistic portrayal of Coca-Cola's vision for the future.
This zero-sugar offering will be accessible for a limited period in selected markets, including the U.S., Canada, China, Europe, and Africa.
In a rather elaborate marketing pitch, Coca-Cola details that the can's design, also shaped with the aid of AI, represents the liquid's ever-changing form and color, symbolizing a bright future. However, we'll spare you the rest of the promotional jargon.
Digital Trends has reached out to the company for further insights into how AI played a role in creating the Y3000 drink, and we'll update this space with their response.
Though AI has been in existence for years, its popularity skyrocketed after the November launch of ChatGPT, an impressive AI-driven chatbot developed by Microsoft-backed OpenAI, capable of generating human-like text in response to prompts. This surge in interest has led numerous companies, including Coca-Cola, to explore how AI can enhance their sales strategies. Coca-Cola is certainly not the first food and beverage company to incorporate AI into their processes. Earlier this year, Campbell Soup mentioned using AI in crafting its Chunky Ghost Pepper Chicken Noodle soup, and Japanese drinks giant Sapporo attributed AI to expediting the creation of new beverages by half the usual time.