Synthesia, a well-known AI video-generation platform, is taking a unique approach to compensate actors who contribute to its AI training. The company is offering shares to performers whose likenesses and voices are used to develop its artificial intelligence models.
This move comes as AI-generated video content becomes more popular, raising questions about ethical compensation and intellectual property rights. By giving actors a stake in the company, Synthesia aims to create a more balanced and fair system where contributors benefit from the technology's success.
Industry experts see this as a significant step in addressing concerns about AI's impact on creative professionals. While some actors may appreciate the long-term financial benefits, others remain cautious about how their digital likenesses will be used in the future.
Synthesia's decision reflects a broader trend where AI firms are exploring new ways to work collaboratively with human talent rather than replacing them entirely. As AI-generated media continues to evolve, such initiatives could set a precedent for ethical AI development in the entertainment industry.