TikTok has initiated a large-scale advertising campaign aimed at shaping opinions in Washington, D.C. The short-video platform, owned by China's ByteDance, is under scrutiny due to security concerns raised by U.S. lawmakers. With fears that the app may share user data with the Chinese government, efforts to ban or force a sale of TikTok in the U.S. have intensified.
To counteract this pressure, TikTok has ramped up spending on advertisements, targeting policymakers and the general public. The campaign highlights TikTok's positive economic and social impact, emphasizing how small businesses and content creators benefit from the platform.
This move comes as lawmakers discuss potential legislation that could restrict TikTok's operations in the country. By leveraging a strong marketing push, the company hopes to gain public support and influence political decisions regarding its future in the U.S.